Design the Discovery Research Plan

What this activity covers

Choose the right research methods based on scale, risk, timeline, and user accessibility.

Why it matters

Do not choose methods because they are familiar. Choose them because they fit the decision and the evidence source.

Typical output

Mass Product Research Plan

Questions this activity helps answer

• Which questions need interviews, observation, usability testing, analytics, surveys, or live-product evidence?
• What can be learned before build versus during pilot or rollout?
• Which methods are realistic given timeline and access constraints?