BRAC IT

Product Discovery Framework

Research Methods Guide

Choose the right research method based on what the team needs to learn, who has the evidence, and what decision the research must support.

Open Research Methods Guide
BookIntermediate

Inspired

Marty Cagan, SVPG

A product leadership reference for discovering and delivering technology products customers value.

Product ManagerDelivery Lead
Open resource
BookIntermediate

Continuous Discovery Habits

Teresa Torres, Product Talk

A practical guide to building a sustainable cadence of customer discovery and product decision-making.

Product ManagerDesignerBA
Open resource
BookIntermediate

Escaping the Build Trap

Melissa Perri, O'Reilly

A product management book about shifting organizations from output-focused delivery to outcome-focused product work.

Product ManagerDelivery Lead
Open resource
BookBeginner

The Mom Test

Rob Fitzpatrick

A concise guide to asking better customer questions and avoiding misleading validation conversations.

BAProduct ManagerDesigner
Open resource
BookIntermediate

Lean UX

Jeff Gothelf and Josh Seiden

A guide to collaborative product design, assumption testing, and learning through lightweight experiments.

DesignerProduct ManagerDelivery Lead
Open resource
BookBeginner

User Story Mapping

Jeff Patton

A practical approach for mapping user journeys and keeping delivery conversations connected to user outcomes.

BAProduct ManagerDelivery Lead
Open resource
BookIntermediate

Business Analysis Techniques

James Cadle, Debra Paul, and Paul Turner

A broad reference of business analysis tools and techniques for understanding context, requirements, and change.

BADelivery Lead
Open resource
FrameworkIntermediate

Opportunity Solution Trees

Teresa Torres, Product Talk

A visual discovery framework for connecting outcomes, opportunities, solutions, and experiments.

Product ManagerDesignerBA
Open resource
FrameworkBeginner

Jobs To Be Done Theory

Christensen Institute

A lens for understanding the circumstances and forces behind why people choose products and services.

BAProduct ManagerDesigner
Open resource
Article LibraryBeginner

Nielsen Norman Group UX Research Articles

Nielsen Norman Group

Research-backed UX articles covering interviews, usability testing, research methods, journey mapping, and more.

BADesignerProduct Manager
Open resource
PlaybookBeginner

Atlassian Team Playbook

Atlassian

Workshop plays and team practices for alignment, role clarity, prioritization, and delivery collaboration.

Delivery LeadProduct ManagerBA
Open resource
Official TemplatesIntermediate

Roman Pichler Product Management Tools

Roman Pichler

Official product strategy, roadmap, persona, and vision board templates from Roman Pichler.

Product ManagerBADelivery Lead
Open resource
GuideBeginner

Product Roadmap Guide

ProductPlan

A practical overview of product roadmaps, why they matter, and how they support stakeholder alignment.

Product ManagerDelivery LeadBA
Open resource
VideoBeginner

When to Use Which UX Research Method

Nielsen Norman Group

A concise research-methods reference for matching discovery questions to the right UX research approach.

DesignerProduct ManagerBA
Open resource