Inspired
Marty Cagan, SVPG
A product leadership reference for discovering and delivering technology products customers value.
BRAC IT
Product Discovery FrameworkChoose the right research method based on what the team needs to learn, who has the evidence, and what decision the research must support.
Marty Cagan, SVPG
A product leadership reference for discovering and delivering technology products customers value.
Teresa Torres, Product Talk
A practical guide to building a sustainable cadence of customer discovery and product decision-making.
Melissa Perri, O'Reilly
A product management book about shifting organizations from output-focused delivery to outcome-focused product work.
Rob Fitzpatrick
A concise guide to asking better customer questions and avoiding misleading validation conversations.
Jeff Gothelf and Josh Seiden
A guide to collaborative product design, assumption testing, and learning through lightweight experiments.
Jeff Patton
A practical approach for mapping user journeys and keeping delivery conversations connected to user outcomes.
James Cadle, Debra Paul, and Paul Turner
A broad reference of business analysis tools and techniques for understanding context, requirements, and change.