BRAC IT

Product Discovery Framework

Research Methods Guide

Choose the right research method based on what the team needs to learn, who has the evidence, and what decision the research must support.

Open Research Methods Guide
FrameworkIntermediate

Opportunity Solution Trees

Teresa Torres, Product Talk

A visual discovery framework for connecting outcomes, opportunities, solutions, and experiments.

Product ManagerDesignerBA
Open resource
FrameworkBeginner

Jobs To Be Done Theory

Christensen Institute

A lens for understanding the circumstances and forces behind why people choose products and services.

BAProduct ManagerDesigner
Open resource