BRAC IT

Product Discovery

Decision terms readers should not have to guess.

These terms are intentionally practical. They explain what the team needs to decide, prepare, or review.

Discovery Type

The lens used to decide what kind of uncertainty the initiative needs to reduce before build, pilot, rollout, or scale.

Tactical DiscoveryOperational DiscoveryMass Product Discovery

Discovery Route

The pace and depth of discovery work. Routes range from Flash to Continuous based on available time and risk exposure.

Flash DiscoveryDeep DiscoveryContinuous Discovery

Minimum Safe Route

The lightest discovery route that still respects the highest risk signals. A compressed timeline should be accepted deliberately.

Risk IdentifierReadinessDecision Review

Primary Lens

The discovery type that best matches the dominant uncertainty in the initiative.

Secondary LensRecommendation Helper

Secondary Lens

A meaningful supporting discovery type that should influence the work even if it is not the main lens.

Overlap GuidancePrimary Lens

Decision Artifact

A concrete output that helps stakeholders decide whether to build, pilot, change scope, pause, or continue discovery.

Minimum ArtifactsEvidence Standard

Evidence Standard

The level of proof needed before the team can responsibly move forward. Higher risk requires stronger evidence.

Risk ProfileExit Criteria

Risk Profile

The five-part view of ambiguity, coordination, technical dependency, governance/data, and adoption/rollout risk.

Risk IdentifierMinimum Safe Route

Continuous Discovery

Ongoing product learning after launch or during long-lived initiatives, using live evidence to shape roadmap and improvement decisions.

Outcome DashboardDiscovery Backlog

AI/ML Baseline

The simpler non-model option that AI or ML must outperform before the team treats model work as justified.

AI & Machine Learning DiscoveryEvaluation Plan

Source of Truth

The system, owner, or record treated as authoritative for a data item or business state.

Integration DiscoveryData Discovery

Readiness

Whether the team has enough ownership, time, evidence, artifacts, and review coverage to proceed responsibly.

Required ReviewsMinimum Safe Route