Clarify productization intent

What this activity covers

Decide whether the work should stay custom, become reusable, become an internal platform, or move toward a scalable product before scope expands.

Why it matters

Do not label something a platform or SaaS product just because it might be reused later; reuse must be intentionally discovered, designed, validated, and owned.

Typical output

Productization intent decision and tradeoff summary.

Questions this activity helps answer

• Is there a confirmed client or are we exploring a market?
• What must satisfy the current client, and what must stay reusable?
• Who owns the productization decision?