BRAC IT

Product Discovery Framework
Measure and Test

Define Data Analytics and Event Tracking

This activity helps you decide: Which events and funnels are essential for launch, pilot, and ongoing review?

Typical output: Lifecycle Measurement Map, Funnel Analysis Plan, Event Tracking Plan

What this activity covers

Define what should be tracked, how success will be observed, and how analytics quality will be maintained.

Why it matters

If analytics is defined too late, the team may launch without the evidence needed to know whether users are succeeding or failing.

Typical output

Lifecycle Measurement Map, Funnel Analysis Plan, Event Tracking Plan

Questions this activity helps answer
  • Which events and funnels are essential for launch, pilot, and ongoing review?
  • Which properties are needed to understand segment differences and trust signals?
  • Who owns instrumentation, QA, dashboard review, and decision follow-up?