BRAC IT

Product Discovery Framework
Measure and Test

Define Activation, Retention, and Success Metrics

This activity helps you decide: Which metrics define success at launch versus later maturity?

Typical output: Success Metric Framework

What this activity covers

Define how the team will know whether the product is working for users and for the business.

Why it matters

Vanity metrics can hide poor task completion, low trust, or heavy support demand.

Typical output

Success Metric Framework

Questions this activity helps answer
  • Which metrics define success at launch versus later maturity?
  • Which signals indicate trust problems or support overload early?
  • What decision should be triggered if a metric fails?