BRAC IT

Product Discovery Framework
Understand People

Understand Current Behavior and Alternatives

This activity helps you decide: What current habits or workaround patterns are strongest?

Typical output: Current Behavior and Alternative Journey Map

What this activity covers

Understand what users actually do today, not only what stakeholders hope they will do.

Why it matters

If discovery captures only desired-state statements, the team may replace a real behavior with an imagined one.

Typical output

Current Behavior and Alternative Journey Map

Questions this activity helps answer
  • What current habits or workaround patterns are strongest?
  • What current steps create friction, delay, or abandonment?
  • Where does assisted usage still matter even in a digital product?