Identify User Segments and Priority Users

What this activity covers

Break the large user base into meaningful segments so discovery is not biased toward one narrow audience.

Why it matters

Averaging everyone into one 'mass user' hides the very differences that create churn, confusion, and support overload.

Typical output

User Segment Map

Questions this activity helps answer

• Which segments create the biggest design or rollout risk if ignored?
• Which users must be represented in early research and testing?
• What segment differences should be designed now versus monitored later?