BRAC IT

Product Discovery Framework
Understand People

Clarify Mass User Context

This activity helps you decide: What user diversity factors must shape the discovery and design effort from the start?

Typical output: Mass User Context Summary

What this activity covers

Clarify who the external users are, expected scale, and the diversity factors that change design, rollout, and support.

Why it matters

If the team assumes all users have the same devices, literacy, confidence, or support access, the product will overfit a narrow audience.

Typical output

Mass User Context Summary

Questions this activity helps answer
  • What user diversity factors must shape the discovery and design effort from the start?
  • Where are the biggest adoption, trust, or support risks if the product launches too soon?
  • How self-service can the experience realistically be?