BRAC IT

Product Discovery Framework
Is the problem repeatable?

Validate repeatable problem

This activity helps you decide: How often does this problem happen and how painful is it?

Typical output: Problem validation summary with evidence strength.

What this activity covers

Determine whether the problem is repeatable across customers or specific to one client.

Why it matters

Repeated feature requests are not the same as a repeatable market problem.

Typical output

Problem validation summary with evidence strength.

Questions this activity helps answer
  • How often does this problem happen and how painful is it?
  • How do people solve it today?
  • Is the evidence strong, medium, or weak across segments?