BRAC IT

Product Discovery Framework
Is the problem repeatable?

Identify customer segments

This activity helps you decide: Who pays, approves, governs, configures, uses, supports, and receives reports?

Typical output: Customer segment map with interview priorities.

What this activity covers

Identify who buys, approves, configures, uses, supports, reports on, and technically enables the product.

Why it matters

In scaled solutions, the buyer, governance owner, admin, and daily user are often different people.

Typical output

Customer segment map with interview priorities.

Questions this activity helps answer
  • Who pays, approves, governs, configures, uses, supports, and receives reports?
  • Which segments must be interviewed before scope is finalized?
  • Where could adoption resistance or technical friction appear?