BRAC IT

Product Discovery
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Use when

  • You need to shape information architecture or content grouping.
  • You need evidence about how users categorize concepts or labels.

Best for

  • Navigation structures
  • Content grouping
  • Terminology and labels

How to design it

  • Choose open, closed, or hybrid sorting based on the maturity of the structure.
  • Keep cards and labels clear and scannable.
  • Analyze both the groupings and the naming language users choose.
Card Sorting Template

Use this when you need a practical reading template.

View template
  • Which items need to be sorted?
  • Are users creating groups, choosing groups, or both?
  • How will the team interpret ambiguous or mixed patterns?

Typical output

  • Grouping patterns
  • Label evidence
  • IA recommendations

Useful resources

Nielsen Norman GroupCard Sorting: Uncover Users' Mental Models

Primary method guidance for using card sorting to shape information architecture.

Nielsen Norman GroupCard Sorting vs. Tree Testing

Clarifies when card sorting discovers groupings versus when tree testing validates them.

Nielsen Norman GroupCard Sorting: How Many Users to Test

Sample-size guidance for card sorting studies.