BRAC IT

Product Discovery Framework

Use when

  • You need to shape information architecture or content grouping.
  • You need evidence about how users categorize concepts or labels.

Best for

  • Navigation structures
  • Content grouping
  • Terminology and labels

How to design it

  • Choose open, closed, or hybrid sorting based on the maturity of the structure.
  • Keep cards and labels clear and scannable.
  • Analyze both the groupings and the naming language users choose.
Card Sorting Template

Use this when you need a practical starting template.

View template
  • Which items need to be sorted?
  • Are users creating groups, choosing groups, or both?
  • How will the team interpret ambiguous or mixed patterns?

Output

  • Grouping patterns
  • Label evidence
  • IA recommendations

Useful resources