BRAC IT

Product Discovery Framework

Use when

  • A team needs fast alignment around a risky idea or direction.
  • You want a structured path from problem framing to prototype and validation.

Best for

  • Cross-functional decision-making
  • High-uncertainty concepts
  • Rapid alignment and validation

How to design it

  • Clarify the sprint decision before planning activities.
  • Keep the team cross-functional and protect time for prototyping and validation.
  • Capture decisions, not just artifacts.
Sprint Planning Template

Use this when you need a practical starting template.

View template
  • What risky decision must the sprint resolve?
  • Who must be in the room to make or unblock that decision?
  • What prototype and validation steps will the sprint end with?

Output

  • Sprint brief
  • Prototype and validation output
  • Decision and next-step summary