BRAC IT

Product Discovery Framework

Use when

  • A risky assumption needs evidence before build.
  • A team needs quick feedback on a concept, journey, dashboard, or admin workflow.

Best for

  • Concept validation
  • Testing risky flows before development
  • Comparing alternatives quickly

How to design it

  • Choose the lightest prototype that can answer the question.
  • State the prototype’s assumptions and limitations clearly.
  • Keep the output tied to decisions, not just reactions.
Prototype Test Template

Use this when you need a practical starting template.

View template
  • What decision is this prototype meant to support?
  • What assumptions are intentionally not represented?
  • What would count as strong enough evidence to continue?

Output

  • Concept validation notes
  • Flow decisions
  • Risks to investigate further